Google SEO 101: What Is The Google Algorithm?

After working on every minute detail of your website for hours, you utilize Google to see your placement in the rankings. Unfortunately, your website is nowhere to be found. Many website owners find themselves in this situation every day because they fail to optimize their content for the Google search engine. Once they understand their mistake, many website owners fail to implement changes because of the daunting task of maintaining optimized content. Fortunately, we at SEO Gold Coast believe it shouldn’t be so hard for an average website owner to optimize their content. For these reasons, we have outlined the driving forces behind high and low rankings and how to achieve the top spots in your industry.

Where Did SEO Come From?
The birth of SEO can be traced back to the creation of the first search engines. In the mid-90s, Greg Boser understood the viability of the internet as a tool to drive customers to his business. As the internet began to grow, he found small changes in his website brought higher or lower levels of traffic to his business based on his actions. As time continued, many of the early pioneers of SEO began to come together and discuss different attributes that would drive traffic to their websites. Thus began the cat and mouse game of applying the cutting edge SEO tactics in hopes to drive customers towards businesses.

Why Haven’t We Figured Out the Algorithm?
After 20 years, it would be safe to assume that the average person could understand the methods to optimize their website easily. Luckily, Google caught onto the SEO experts manipulative methodology of driving customers to their clientele. In hopes to provide better and relevant information to their customers, Google continues to update the algorithm Every update creates a new set of rankings, changes to implement, and guidelines to follow.

How Do You Rank Well With Google’s Algorithm?
The guidelines for ranking well on Google are not always incredibly significant. Most changes are minor and will minimally affect the ranking of your website. Alternatively, large changes can occur like the Panda update where the search engine began to view longer articles as better content than short, keyword dense articles. In an effort to give a better understanding of the factors that garner results, below are easy tasks to improve your SEO.

Build A Blog
Incorporating a blog that produces fresh, new content that can be directly linked to your website’s purpose will improve your rankings. Including keywords that pertain to the theme of your website will help Google’s search engine understand your relevance. Using a plugin like Yoast SEO will give you feedback while helping you understand the basics of good SEO.

Intentional Titles
The Google search engine utilizes a method to determine whether a page is relevant to a particular search. Choose titles that are related to what is on each page of your website. Furthermore, keep it simple. Using shorter titles will make your page load faster and allow Google’s search engine to scan your page quickly.

Use the Meta Tag
The meta tag is often overlooked. Meta tags give the search engine an idea of what is happening on the page. Like the title, keep it short and simple so the search engine can scan it quickly.

SEO is not as daunting as it seems. At SEO Gold Coast, we strive to ease your mind and allow you to focus on your business. Worry about what really matters, leave the rest to us.

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About Author: Carol Clark